Privacy Policy.

Practice Startup Services ("we," "us") respects your privacy. This policy explains what information we collect when you use practicestartupservices.com, how we use it, and the choices you have. We keep this short and honest.

What we collect.

Information you give us. When you schedule a consultation, fill out a form, or contact us by email, we collect the information you provide, typically your name, email address, phone number, professional role, target launch timing, and a short description of what you're working on. We use this to respond to you and to prepare for the consultation.

Information we collect automatically. Like most websites, we collect basic technical information when you visit: browser type, device, referring URL, pages viewed, time spent. We use this to understand what's working and to improve the site. We do not sell this information. It may be processed by the service providers described below.

Free planning tools and registration.

Your checklist and pro forma are saved in your browser. Their downloads are created on your device. We do not receive the notes, task owners, or financial inputs through the LaborGenie registration form. Clearing your browser data removes the saved plans; use the download or backup controls to keep a copy.

If you register for the free LaborGenie license offer, we collect your email and practice name through HubSpot, our customer relationship management provider. We use them to record your request and contact you about access. Your submission also includes the form and page context and the preferences you select. License access is arranged by PPS; submitting the form does not automatically activate an account.

You can separately choose marketing emails from PPS about startup resources and products, including the upcoming EHR, LaborGenie, and UnfairCPA. This choice is optional and is not required to request the license. You can unsubscribe from marketing emails at any time. No signup on this site creates an UnfairCPA account.

Free startup research.

Free preview. When you run the research preview, your provider type, specialty, ZIP code, practice model, care setting, payment model and launch stage are sent to our server to look up public data from the CMS NPI Registry and the U.S. Census Bureau. For national economic indicators we request fixed public series from FRED, Federal Reserve Bank of St. Louis; no visitor details are sent to FRED. No email is needed. We cache the public data we retrieve; the cache contains no personal information. When enabled, to limit abuse of the free preview, we keep a daily count of previews per one-way hashed IP address.

Written brief. If you request the written brief, your name, practice name and email address go to PPS through HubSpot, together with the page address, any campaign tags described below, and the practice details you selected (when our form is set up to receive them). We use it to record your request and so a startup specialist can follow up about it. Optional marketing emails are a separate choice and are not required for the brief. Your practice details and the public facts shown on the page (not your name, practice name or email) are sent to OpenAI, our AI provider, to write the brief. When competitor research is enabled, we send your specialty and practice location (ZIP, city when available, and state) to Brave Search. We do not send Brave your email or payment details. We cache search results for up to one day and include source links and retrieval dates in your report. Search excerpts are not verified practice information. A Cloudflare Turnstile check helps prevent automated abuse. To prevent duplicate requests and enforce daily limits, we store a one-way hashed form of your email and IP address and a copy of the report prepared for your request. Your name and practice name personalize the PDF. The completed report and your contact details are emailed privately to our team through Cloudflare Email Service for review and follow-up. We store message identifiers and delivery status to track this handoff. Your contact details are not stored in our delivery ledger. The full report is not returned to your browser. A PPS startup specialist reviews it and may email it to you; this site does not automatically email the report to you.

Campaign attribution.

If you arrive from an ad or a link with campaign tags (such as utm_source or an ad click identifier), we store those tags, the page you landed on, and the address of the site that referred you in your browser. The first visit is kept for up to 90 days and the most recent for your browser session. They are sent with any request you submit so we know which campaign brought you. Our measurement events do not include your planner notes, task owners, financial assumptions, or research selections. Advertising identifier matching is described below.

OpenAI advertising measurement.

We use the OpenAI Measurement Pixel to measure our ChatGPT ads. It records page views, confirmed requests, successful tool downloads, and displayed market previews. Downloads and previews are recorded separately from inquiries. The pixel sends event details, the website origin, browser and ad-click identifiers to OpenAI; network requests also expose technical information such as your IP address and browser. When automatic advanced matching is enabled, the pixel can detect supported customer information, such as an email address, normalize and hash it in your browser, and send the resulting identifiers with events. Raw customer information is not sent through that matching feature. See OpenAI's measurement documentation.

Microsoft advertising measurement.

We use Microsoft Advertising Universal Event Tracking (UET) to measure visits, successful planning-tool downloads, confirmed requests, and completed consultation bookings. Downloads are recorded separately from inquiries and bookings. Microsoft receives page addresses, referring pages, IP addresses, browser and device information, cookie identifiers, and ad-click identifiers to provide measurement and personalized advertising. Our custom conversion events do not contain contact details or planner inputs. Microsoft processes this information under the Microsoft Privacy Statement. Manage your advertising preferences at Microsoft ad settings, or block or delete cookies in your browser.

What we don't collect.

We do not collect or store any protected health information (PHI). This site is for practice operators, not patients. If you accidentally include PHI in a form or conversation, we ask you to redact it and we will delete it.

How we use what we collect.

We use your information to respond to your inquiry, schedule and prepare for your consultation, send follow-up communications if you opt in, and improve the site and our services. We do not sell your information to third parties.

We use a small number of service providers to operate the site (hosting, email delivery, CRM, analytics, and an AI provider for the optional research brief). Each provider has access only to the information they need to do their job and is bound by their own confidentiality terms.

How we protect what we collect.

We use industry-standard security practices including encryption in transit (TLS), encryption at rest where applicable, access controls, and routine audits. No system is perfectly secure, and we cannot guarantee absolute security. We will notify you promptly if a breach affects your information.

Your choices.

You can ask us to:

• Tell you what information we have about you
• Correct inaccurate information
• Delete your information from our records
• Stop sending you marketing communications

Email [email protected] with any of these requests. We respond within 30 days.

Cookies.

We use a small number of cookies: one to maintain your visitor session on the site, and a small set used by our hosting provider (Cloudflare) for performance and security. Our site includes Google Analytics, Google Ads, Microsoft Advertising, and OpenAI advertising measurement. The registration form also uses HubSpot and its spam-prevention service, and the research brief form uses Cloudflare Turnstile. These providers may use cookies or similar technologies for measurement, form delivery, and spam prevention.

The OpenAI pixel uses first-party cookies for ad attribution and browser recognition: __oppref lasts up to 30 days after it is written, and __obref up to 365 days after creation. Browser restrictions or clearing cookies can shorten those periods.

Children.

This site is intended for medical professionals planning a practice. It is not directed at children under 13, and we do not knowingly collect information from children.

Changes to this policy.

We may update this policy as our practices evolve. The "Last updated" date at the top reflects the most recent version. Material changes will be noted on the home page or via email if you've shared one with us.

Contact.

Questions about this policy: [email protected].