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Specialties Behavioral Health

For licensed therapists, psychologists, and counselors launching independent practices.

Behavioral health practice launches — solo, group, and telehealth-first models for licensed mental health professionals.

What changes for behavioral health

The blueprint applies. The details shift.

Behavioral health has unique economics: lower capital requirements than most medical specialties, but credentialing varies significantly by license type. Out-of-network practice is more viable here than in most fields.

Phase-by-phase shifts.

Phase 01 · Is This Right for Me?

Insurance vs. out-of-network vs. mixed model is the central Phase 01 decision. OON works in many markets.

See the full Phase 01 guide →
Phase 04 · Credentialing & Enrollment

Credentialing varies by license type more than by specialty. LCSW, LMFT, LPC, and PsyD each have different commercial payer panels and timing.

See the full Phase 04 guide →
Phase 05 · Infrastructure & Technology

BH-specific EHR (SimplePractice, TheraNest, etc.) typically out-performs general practice EHRs for BH workflows.

See the full Phase 05 guide →
Phase 06 · Launch & Marketing

Therapist directories (Psychology Today, GoodTherapy, Zencare) drive significant patient acquisition.

See the full Phase 06 guide →
Specialty-specific advice?

Generic startup advice won't fit your specialty. Ours will.

Bring your specialty, market, and target timing. We've launched enough of these to surface the watchouts most generic guidance misses.

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