For primary care physicians launching independent practices.
Family medicine, internal medicine, and general primary care launches: solo, group, DPC, or hybrid.
The blueprint applies. The details shift.
Primary care economics depend on volume more than any other specialty. Payer mix, panel size, and operational efficiency drive whether the math works. The model choice (fee-for-service vs. DPC vs. concierge vs. hybrid) is one of the biggest Phase 01 decisions in this specialty.
Phase-by-phase shifts.
Model choice matters most here. DPC, concierge, and traditional FFS have fundamentally different economics. Pick deliberately.
See the full Phase 01 guide →Build the pro forma around realistic panel size for your model. FFS primary care typically needs 1,500–2,500 active patients per physician to be sustainable.
See the full Phase 02 guide →Commercial credentialing typically with 8–12 payers for FFS. DPC practices skip most of this entirely.
See the full Phase 04 guide →Local SEO is critical for FFS primary care. Most patients find PCPs via 'doctor near me' searches.
See the full Phase 06 guide →Start with the phase that matches where you are.
Choose a practice model that fits your goals, patients, and working life.
Connect the practice you want to build with the numbers it needs to work.
Coordinate the business details that your banking, contracts, and applications depend on.
Prepare the information, track each payer, and follow through to a confirmed decision.
Bring people, space, and systems together around the way your practice will work.
Make it easy for patients to find you, understand your services, and take the next step.
Use what the practice is learning to improve operations and plan the next move.
- Family Medicine
Family medicine launches: solo, group, DPC, concierge, and integrated full-spectrum models.
- Pediatrics
Pediatric practice launches: solo, group, concierge peds, and integrated developmental-behavioral models.
- Behavioral Health
Behavioral health practice launches: solo, group, and telehealth-first models for licensed mental health professionals.
Generic startup advice won't fit your specialty. Ours will.
Bring your specialty, market, and target timing. We've launched enough of these to surface the watchouts most generic guidance misses.
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